Social
and Digital technology trends are evolving quite quickly in the modern times.
With a host of new strategies and marketing models, the year has seen a lot of
trends, both new and old, being followed and newer technologies making headway.
The Digital era has definitely not subsided and it is just the beginning! Now
when the digital divide is caused not by lack of access, but due to lack of
knowledge, it is clear that technology has to play a major role in the way
social and digital World function. Here are the top 5 social and technology
trends that 2013 has witnessed so far:
Social Marketing:
· Apart from the
usual content, video content is becoming a driving force behind major social
marketing campaigns.
· This particular
trend has ensured that more and more services are included in the social
marketing arena to ensure that the content reaches to a global audience and
does not remain contended to a few places.
· Ramification has
been introduced to ensure that more young audience can be hooked.
· Social marketing
is much more fun than what it was a few years back.
Inbound marketing:
A
lot of focus is being given in inbound marketing in the current time. Let us
see why:
· Although campaign
planning has always been termed as rigid owing to their inability to come up
with something new, the recent trends show that marketing has started getting
attention as a major revenue generator by major organizations.
· The power of
inbound marketing tactics towards pulling in a larger amount of traffic has
also been understood.
· According to a
recent survey, it was concluded that inbound marketing could produce up to ten
times higher rates of conversion when compared to its outbound counterpart.
Thus companies are keen on increasing their inbound budget.
Mobile Phones:
· Major focus is
being given to mobile phone users and various marketing strategies are being
evolved to ensure that mobile is integrated with them. This is done keeping in
mind that most of the new mobile users are using Smart phone and the growth of
mobile technology is yet to reach its peak.
Tracking Analytics:
· Various platforms
are being monitored to keep track on the analytical trends and getting content
information regarding the status of clients and to get more lead for
businesses.
Email Marketing trends:
· E-mail campaigns
are at an ever time increase. The capability of emails as a major marketing
tool is being understood.
· The campaigns are
more targeted towards the target audience of the company and they are refined
and segmented for generating higher leads.
· With social
medial and video marketing gaining more popularity, email marketing is somewhat
facing a setback.
The implications of these trends are far-fetched and they continue to advance technologically in the years ahead. These trends are realistic and are considered utmost importance for fulfilling both individual as well as organizational goals. In case you are interested and want to jump with the bandwagon, Sky contact gives the perfect solution. With a plethora of services to offer in U.K, including broadcasting and TV radio services, dial sky number and be a part of this technological revolution.