Social and Digital Technology Trends

Social and Digital technology trends are evolving quite quickly in the modern times. With a host of new strategies and marketing models, the year has seen a lot of trends, both new and old, being followed and newer technologies making headway. The Digital era has definitely not subsided and it is just the beginning! Now when the digital divide is caused not by lack of access, but due to lack of knowledge, it is clear that technology has to play a major role in the way social and digital World function. Here are the top 5 social and technology trends that 2013 has witnessed so far:

Social Marketing:

· Apart from the usual content, video content is becoming a driving force behind major social marketing campaigns.

· This particular trend has ensured that more and more services are included in the social marketing arena to ensure that the content reaches to a global audience and does not remain contended to a few places.

· Ramification has been introduced to ensure that more young audience can be hooked.

· Social marketing is much more fun than what it was a few years back.

Inbound marketing:

A lot of focus is being given in inbound marketing in the current time. Let us see why:

· Although campaign planning has always been termed as rigid owing to their inability to come up with something new, the recent trends show that marketing has started getting attention as a major revenue generator by major organizations.

· The power of inbound marketing tactics towards pulling in a larger amount of traffic has also been understood.

· According to a recent survey, it was concluded that inbound marketing could produce up to ten times higher rates of conversion when compared to its outbound counterpart. Thus companies are keen on increasing their inbound budget.

Mobile Phones:

· Major focus is being given to mobile phone users and various marketing strategies are being evolved to ensure that mobile is integrated with them. This is done keeping in mind that most of the new mobile users are using Smart phone and the growth of mobile technology is yet to reach its peak.

Tracking Analytics:

· Various platforms are being monitored to keep track on the analytical trends and getting content information regarding the status of clients and to get more lead for businesses.

Email Marketing trends:

· E-mail campaigns are at an ever time increase. The capability of emails as a major marketing tool is being understood.

· The campaigns are more targeted towards the target audience of the company and they are refined and segmented for generating higher leads.

· With social medial and video marketing gaining more popularity, email marketing is somewhat facing a setback.

The implications of these trends are far-fetched and they continue to advance technologically in the years ahead. These trends are realistic and are considered utmost importance for fulfilling both individual as well as organizational goals. In case you are interested and want to jump with the bandwagon, Sky contact gives the perfect solution. With a plethora of services to offer in U.K, including broadcasting and TV radio services, dial sky number and be a part of this technological revolution.